Station Profile

Reaches persons 35-64 the largest growing audience in Northern Michigan

This Baby Boomer audience has larger household incomes, higher net worth and more disposable dollars to spend on what businesses sell.

Classic Hits 107.5 Traverse City and 107.9 Charlevoix & Petoskey are proud to play the most popular music from the late 60’s, 70’s & 80’s with a sprinkling of the 90’s. Music that encompasses the birth of Rock n Roll, the British Invasion, the Motown Sound, and the best in Top 40 hits of three decades.

Our popular and seasoned staff interjects their musical knowledge into this upbeat, high-energy music mix. Our stations and staff are highly visible in the market with over 300 personal public appearances yearly. Whether at a “Live Remote Broadcast” with our Cherry Red Chevy or at community service events, our stations are seen virtually EVERYWHERE all year long!

We also conduct the largest, most successful Radio Promotions in Northern Michigan! Between our Daily Contests, Spring and Fall “Lifestyle” campaigns, Summer Bonanza and our Christmas Countdown campaign—-we give away over $350,000 worth of prizes, and generate over 80,000 registrations every year!

That’s why we say WCCW is the “STATION FOR WINNERS”.

Let us put our winning formula to work for you today!

For advertising information contact Station Sales Director, Jan Chapman at janc@wccw.fm or 231-946-6211 ext 1302

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